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Global customer experience management

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Global customer experience management

Have you experienced any of these challenges?

  • Headquarters broadcasts strategy, go-to-market plans, and content to local or regional teams rather than fully engaging all stakeholders in the planning process.
  • Time zone differences hamper collaboration on global projects.
  • In-market resources feel isolated from a central team - and worse, they feel as though their voice is not heard.
  • Headquarter marketers get feedback that their plans and content are irrelevant for regional markets because they feel “too corporate.”
  • Feedback from localized content reviewers is that translation quality is poor, and they’re rewriting content themselves.

If this sounds familiar, you may be lacking the right framework to manage global customer experience.

Contents

  • Understand how your organization operates
  • Build your team: define roles and responsibilities
  • Tools: definitions and tips for creating them
  • Manage global content through a centralized framework
  • Multilingual SEO: best practices for global campaigns
  • Adapt content for global audiences

Format: PDF, 28 pages

Source: Lionbridge