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CLS After Work Talk: “Global SEO and the rise of digitally-assisted voice search”

CLS After Work Talk on voice searchHow do companies stay ahead and capitalise on new search behaviours?

Meet our global search expert and gain insights into 2018 search trends, learn new tactics, and increase your competitive advantage.

Join our discussion on search engine optimisation (SEO) and voice search with Aoife Mc Ilraith.

In 2018, global client behaviour and content will see a dramatic shift in how customers interact with brands – are you ready?

Consider these facts:

  1. It is estimated that by 2020 50% of all content and product searches will be by voice
  2. By 2020 there will be 200 billion voice search queries per month, according to comScore research
  3. By 2021 more than 4 billion mobile assistants will be used globally, according to a Juniper Research prediction

Has your brand got a strategy for this dramatic shift in global client behaviour?

"The best interface is no interface" is reality. The ‘no user interface’ era has already begun. 

Both B2B and B2C brands need to understand how digital assistants, artificial intelligence (AI), bots and machine learning will impact customer experience. Brands need to adapt to new channels in order to win new customers.

Those who adapt early will be greatly rewarded; those who ‘wait and see’ will have to scramble to catch up.

How people interact with digital assistants, and how they carry out voice search queries, can be very different to how they search via text.

Search significantly differs across culture, country and language.

Does your content and localisation strategy reflect this change?

Aoife McIlraith, Senior Director Global Marketing & Search Services, Lionbridge

About Aoife Mc Ilraith

Aoife Mc Ilraith is Senior Director Global Marketing & Search Services at Lionbridge, and is a global subject matter expert on international SEO, content discoverability and global digital strategies. She has spoken about the dramatic rise across the globe in the importance of voice search and SEO at numerous international marketing conferences, including DMEXCO in Germany and Sirius Decisions in London, eConsultancy Digital Cream, and a regular speaker at Loc World.

Aoife will be visiting CLS Basel and Zurich offices for our “After Work Talks”, sharing her expertise on how brands can adapt to win. Come and meet Aoife and learn some key strategic and tactical takeaways to enable you to succeed in this new world of voice search and changing customer experience.

If you would like further insight from Aoife before her Switzerland visit, you can read her guest article “Voice search: How could it change your customer's journey?”.

Schedule

The presentation will take place at 6:30 p.m. on 25 April at the CLS office in Basel, and 6:30 p.m. on 26 April at the Zurich office.

Registering for “Global SEO and the rise of digitally-assisted voice search”

To register for the CLS After Work Talk, please fill out the corresponding form. Register for this event in:

We look forward to seeing you. 

After Work Tak on global SEO and voice search

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